Most small businesses now use WordPress as a CMS for their company website due to the flexibility, customisation options & power to develop everything from a one page website to eCommerce with Google shopping feeds. Stock WordPress is however just the base, time must be spent auditing a site to optimise for multi platform rendering […]
2016 cemented the change in the way Google displays results, which had a big effect on Google AdWords, organic search results and to a less extent local business listings. As I focus on small business sites in NZ, I will simply refer to these specific searches. Google has cleaned up its rendering by removing the […]
Image compression software allows large images to reduce in file size without losing aesthetic quality. Larger image file sizes mean a webpage is going to take longer to load and long page-load speeds are directly correlated to high bounce rates (people clicking away from your site out of frustration), and therefore lower Google rankings. Compression does not […]
Thinking About DIY? Forget About Page Speed Slow page speed has a direct correlation to poor ranking, user interaction and therefore low conversion rates. Below is a website created on a DIY platform (think Wix, Weebly e.t.c.), Google obviously feels quite poorly about this site. Slow Page Speed = Google Fail WordPress Optimised Sites Fast […]
Overview Lazy Loading defers the loading of content until it comes into the viewpoint of a screen. This can be set to defer the loading (primarily of) images, but more recently iframes (think embedded Google Maps or You Tube videos), videos, audio & written content. This has 2 benefits: It reduces page load speed by […]
I read an article in the SMH about how an online gift store in Australia was sent into oblivion on Google for having spammy backlinks. They had hired an overseas SEO agency to increase their ranking but found out all of a sudden one evening that they went from page 1 to page 13 due […]
If you have noticed slower page load speeds on your website while using shared hosting like Crazy Domains, 1st Domains etc (especially around peak times 3 – 9pm) it’s definitely worth considering upgrading to a VPS, here is a brief summary of the differences in hosting options. Shared Servers Shared hosting is the most common […]
Mobile optimised sites are now a huge ranking factor for tablet & mobile phone search results. This is an except from their announcement: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in […]
Both written and graphical content has to be compelling and should never repeat, bore or repeat or over make it difficult for a reader to engage with. Clearly displaying who you are and what you do is also crucial. Good content is easy to spot. But how is it created? Knowing a little bit about […]
SEO is an acronym for Search Engine Optimisation, which means configuring a website so it is easily indexed (read) by search engines like Google and Bing to display webpages within searches. The objective is to obtain higher organic visits to a website. SEO extends into many sub-categories from the age of your domain name to […]